I was recently asked how apartment prospects have changed over the years. I don’t know that there’s a quick and easy answer because modern apartment shoppers are so profoundly different from their predecessors. To start with, by the time a prospect visits a community today, he or she is usually armed with a lot of information. ILSs and property websites …
Three Benefits of Self-Guided Tours
It’s vital that apartment communities regularly sign new residents, and forward-thinking operators are always looking for ways to make it easier for their properties to do so. Self-guided tours are emerging on the multifamily scene, and smart managers are seeing that the technology allows communities to serve more prospects and to provide prospects with a better onsite experience. The solution …
Creating a Great Leasing Experience for Prospects
It’s a scene that regularly plays out at apartment communities across the country. A prospect who’s excited about seeing a property walks into a leasing office and … it goes all downhill from there. The leasing agents fail to stand up and greet the customer. The prospect is forced to sit at an agent’s desk while the agent robotically gathers …