The apartment industry has made many technological advancements over the years, but too many operators still embrace a leasing process that is decidedly old school. In doing so, they make their associates’ jobs harder and their communities less appealing to prospects. That was one of the major points made by Wendy Dorchester, vice president of operations at Pegasus Residential (Pegasus), …
Apartmentalize Panel Moderated by Karen Gladney Shows Importance of Investing in Technology that Benefits Associates
When it comes to technology, it’s common for apartment operators to think about their residents first. Owners and managers have implemented an array of solutions – from online portals and mobile phone apps to smart-home technologies – to provide renters with the best living experience possible. But, as an Apartmentalize 2019 educational session moderated by Power Pro’s Karen Gladney discussed, …
Back to Basics: Giving Your Community a Personal Touch
Pegasus Residential is a big believer in using technology to enhance leasing efforts. In this wide-ranging interview with Multi-Housing News, Pegasus Vice President of Operations Wendy Dorchester outlines how self-guided prospect tours and iPad-based mobile leasing apps from Power Pro are benefitting both onsite associates and prospects.
Top Technologies Where Apartment Owners Should Invest
When it comes to implementing technology, owners and operators can no longer just think about solutions that benefit residents. As Avanti Residential SVP Brenda Gammie points out in this GlobeSt article, solutions like mobile leasing apps from Power Pro can dramatically enhance the productivity and efficiency of onsite associates. “This kind of technology tends to attract and retain top talent, …
How Technology Works as a Catalyst in the Evolution of Leasing
Forward-thinking apartment managers realize the many challenges faced by today’s leasing associates – and they are turning to mobile technology and self-guided tours to make it easier for them to provide the kinds of leasing experiences demanded by today’s prospects. A new article in Multifamily Executive details JVM Realty Corp.’s use of Power Pro and also features perspective from our …