When you get down to it, an apartment management company faces few tasks more important than assembling and retaining strong leasing teams. A property may have an unbeatable array of amenities and a much-desired location, but if it has trouble retaining high-performing leasing associates, it could struggle to attract prospects and keep current residents in the fold. The challenge to …
Each time a prospective resident shows interest in an apartment community, data is generated. But this information is usually poorly captured, and the community and apartment owners lose valuable data as a result. In a recent guest column for Multi-Housing News, Power Pro’s Ian Andrews outlines the reasons for insufficient data collection, the impact it has on apartment operators – …
Over the years, the apartment industry has developed a reputation for being a laggard when it comes to technology. However, as a Multifamily Executive article quoting Power Pro’s Karen Gladney details, that reputation may be outdated.
