Tour Your Way

Power Pro Unveils Tour-Your-Way: Series of Enhancements and New Features to Drive Lease Conversions

Karen Gladney Press Release

‘Tour-Your-Way’ gives apartment teams more tools than ever before to optimize, personalize and customize the leasing process Power Pro Leasing (Power Pro), the best-in-class mobile leasing app for apartment operators, has unveiled a more robust platform showcasing a series of enhancements to its original leasing app. The new Tour-Your-Way is designed to enable onsite teams to close more leases. “Tour-Your-Way …

100 Properties: A View into the Leasing Experience

Karen Gladney Thought Leadership

I recently set out to visit 100 properties in 100 days. I wanted to get a truly informed understanding of the in-person experience that today’s prospects have. I wanted to see where the opportunities for improvement are and where leasing teams are knocking it out of the park. I genuinely went into it as a blank slate not quite sure …

Vive LA Rolls Out Power Pro Leasing App Across Its Portfolio

Karen Gladney Press Release

Power Pro Leasing (Power Pro), the best-in-class mobile leasing app intentionally designed to drive leasing results for apartment operators, today announced that Vive LA, which manages 16 apartment communities in urban neighborhoods throughout the Los Angeles area, has implemented the Power Pro leasing solution across its entire portfolio. The Power Pro app unchains leasing associates from their desks so they …

Couple on apartment tour

Four Common Mistakes Onsite Associates Make with Visiting Prospects

Karen Gladney Thought Leadership

To bring in new residents, leasing associates definitely have to bring their A-game to the prospect tour. With the recent increase in new developments and the wave of renovated communities, apartment shoppers have no shortage of appealing and eye-catching properties to choose from. In this environment, providing a warm, informative, personalized and engaging touring experience is key to getting a …

Mobile Leasing session at Apartmentalize

Apartmentalize Session Highlights Benefits of Mobile Leasing Technology

Karen Gladney Thought Leadership

The apartment industry has made many technological advancements over the years, but too many operators still embrace a leasing process that is decidedly old school. In doing so, they make their associates’ jobs harder and their communities less appealing to prospects. That was one of the major points made by Wendy Dorchester, vice president of operations at Pegasus Residential (Pegasus), …

Apartmentalize Panelists

Apartmentalize Panel Moderated by Karen Gladney Shows Importance of Investing in Technology that Benefits Associates

Karen Gladney Thought Leadership

When it comes to technology, it’s common for apartment operators to think about their residents first. Owners and managers have implemented an array of solutions – from online portals and mobile phone apps to smart-home technologies – to provide renters with the best living experience possible. But, as an Apartmentalize 2019 educational session moderated by Power Pro’s Karen Gladney discussed, …

Couple touring apartment

What Today’s Prospects Want from Their Leasing Experience

Karen Gladney Thought Leadership

To be successful, apartment communities obviously have to provide prospects with great leasing experiences. Here’s the thing, though: A lot of times, consumers don’t know what they want. Did consumers know they wanted the Google search engine – literally just this blank page with one dialogue box – before it came along? No. Did we know we wanted a one-click …

Self-guided tour kiosk

Power Pro Leasing Announces Upcoming Release of Self-Guided Tour App

Karen Gladney

Power Pro Leasing has announced it is accepting preorders for a self-guided tour app it will release this month. The new technology, which will work in conjunction with the Power Pro app or as a stand-alone option for leasing teams, will create efficiencies for onsite teams while meeting prospect demand. Prospects will be able to enter a leasing office, register …

Couple pointing to apartment

7 Crucial Questions to Address Prior to Implementing Self-guided Tours

Karen Gladney Thought Leadership

The shiny new object of our industry in 2019 is “self-guided tours,” allowing prospects to visit communities and tour without a team member. While allowing someone to tour themselves isn’t new, and was how less professional buildings conducted operations even as recent as a decade ago, this time it’s here to stay. With the evolution of technology, the self-guided tour …