As we start to open up our communities again and as more prospects are going to want to take a tour, the Power Pro team has pulled together 11 steps to make sure that every self-tour is truly a VIP Experience. It is the experience that leaves a lasting impression, make sure it is the best experience possible.
1. Set the stage. Define a set number of vacant and ready apartment homes prospects can tour
2. Add in “Feature Highlight” signs where you want prospects to take notice i.e. Check out the soft closing cabinets or Look! There is 70ft of hanging space in this closet!
3. Conduct a signage walk to determine where signs need to be added… take a page out of the hotel industry handbook here. How have we all found our rooms and the amenities all these years without being handed a map?
4. Have a well-designed map (preferably digital) to compliment your signage and for the VIP Self-Touring Prospect to use as a guide
5. Put yourself in their shoes. Whatever you put in place, try it out yourself, and feel the experience from the other side. This goes for anything, not just Self Tours.
6. Send a “What to Expect” email to prospects before they tour
7. Have a self-tour waiver for prospects to agree to prior to touring. Work closely with your legal team on the language to ensure all areas are covered
8. Have a plan for scanning IDs prior to or once prospects arrive
9. Make up little PPE gift bags tied with a bow with masks & gloves in the event someone forgets their
10. Provide disposable VIP Guest on Tour lanyards for Self-Touring Prospects to wear so your team and current residents know what they are doing wondering the community
11. Remember even when physically distancing, you can still smile, be kind, use a welcoming tone when engaging with prospects, and truly anyone. Kindness will go a long way in creating a standout experience!